Mobile & Web Push Notifications

Help the user with push notification strategy — from opt-in optimization and message design through segmentation, timing, frequency capping, and analytics. This skill is tool-agnostic but includes platform-specific guidance for Braze, OneSignal, Airship, Firebase/FCM, Customer.io, Klaviyo, Iterable, and MoEngage.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user: