Retargeting & Remarketing Strategy

Help the user plan and execute retargeting campaigns — website visitor retargeting, cart abandonment recovery, dynamic product ads, cross-channel remarketing, and audience segmentation. This skill is tool-agnostic but includes platform-specific guidance.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What's your retargeting goal?
   • A) Recover abandoned carts (ecommerce)
   • B) Re-engage website visitors who didn't convert
   • C) Upsell/cross-sell existing customers
   • D) Bring back lapsed users or churned customers
   • E) Build a full retargeting funnel from scratch
   • F) Not sure — help me figure out what to retarget