sales-retargeting
Retargeting & Remarketing Strategy
Help the user plan and execute retargeting campaigns — website visitor retargeting, cart abandonment recovery, dynamic product ads, cross-channel remarketing, and audience segmentation. This skill is tool-agnostic but includes platform-specific guidance.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
- What's your retargeting goal?
- A) Recover abandoned carts (ecommerce)
- B) Re-engage website visitors who didn't convert
- C) Upsell/cross-sell existing customers
- D) Bring back lapsed users or churned customers
- E) Build a full retargeting funnel from scratch
- F) Not sure — help me figure out what to retarget
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Designs, weight, and tune a lead scoring model for your sales funnel. Use when scores don't predict conversion, MQL/SQL threshold feels arbitrary, reps ignoring lead scores because they're inaccurate, too many unqualified leads passing to sales, or not sure which signals actually matter. Do NOT use for reading existing buying signals (use /sales-intent), building prospect lists (use /sales-prospect-list), or marketing-to-sales handoff process design (use /revops).
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