Two-Sided Marketplace GTM Strategy

This skill is tool-agnostic. It covers how to launch and grow a two-sided service marketplace — the cold-start problem, supply-vs-demand sequencing, supply recruiting channels, and the integrated one-page GTM plan you write before the first dollar moves.

Step 1 — Gather context

If references/learnings.md exists, read it first.

1. Where are you in the cold start?

   • A) Idea / pre-launch — no supply, no demand
   • B) Have some supply, no demand
   • C) Have some demand, no supply
   • D) Both sides exist locally but flywheel isn't spinning
   • E) One geography works, expanding to a second

2. What's the marketplace? (cleaning, food delivery, courier, lawn care, mobile detailing, home services, pet care, other) — drives which supply-recruiting channels make sense

3. What's your local labor market like? (loose / tight / dependent on a specific demographic)