Growth & Analytics

Guide founders from defining their first metrics (pre-launch) through sophisticated retention analysis and experimentation (post-launch).

Workflow

Ask: "Where are you in your analytics journey?"

State	Signals	Next Step
Pre-launch	No users yet, needs to define what to track	→ Step 2: Metrics Framework
Early traction	Has users, unclear what metrics matter	→ Step 2: Metrics Framework
Tracking basics	Has metrics, needs North Star focus	→ Step 2: North Star Selection
Ready to experiment	Solid metrics, wants to run tests	→ Step 3: A/B Testing
Retention concerns	Users churning, needs analysis	→ Step 4: Retention & Cohorts
Dashboard needed	Wants visibility for team/investors	→ Step 5: Dashboard Design