Marketing & Brand

Guide founders through organic marketing and brand building—from founder-led marketing with zero budget to scaling with a dedicated team.

Reference Files

• references/brand-voice.md — Brand positioning, voice framework, messaging architecture
• references/content-strategy.md — Content pillars, formats, calendar, distribution playbook
• references/seo-playbook.md — Keyword research, on-page SEO, content-led SEO strategy
• references/pr-outreach.md — Press pitches, journalist outreach, media relations
• references/community-playbook.md — Platform selection, engagement tactics, scaling community

Workflow

Step 1: Diagnose Stage & Resources

Ask: "Where are you in your marketing journey?"