Product Copy

How to write UI text for Sanity products. This skill nudges you away from common mistakes and teaches Sanity-specific patterns. It doesn't reteach UX writing basics.

You already know clarity, active voice, sentence case, verb-first buttons, and "don't blame the user." This skill corrects the specific mistakes you make anyway, and teaches the Sanity-specific patterns you can't know without being told.

Layering

This skill sits in a stack:

• style-guide → mechanics (AP Stylebook, punctuation, capitalization)
• authentic-content → voice (anti-slop, Sanity personality, tone)
• product-copy (this skill) → patterns (component-specific UI writing)
• sanity-messaging → positioning (what to say about Sanity as a product)
• platform-terminology → naming (what things are called)

This skill covers how to write UI text. Not what things are called (platform-terminology), not marketing copy (sanity-messaging), not blog posts (authentic-content), not punctuation rules (style-guide).

Load this skill when writing or reviewing text that appears in: Sanity Studio UI, CLI output, API error responses, validation messages, onboarding flows, admin panels, or developer-facing documentation UI.