GTM Plan

Go-to-market strategy derived from the startup canvas and customer archetype. Not "we'll do content marketing" — a ranked channel strategy with specific experiments.

Input Dependencies

Read from ./founder-outputs/ before proceeding:

• startup-canvas-output.md — channels, pricing, key metric (required)
• customer-archetype-output.md — information sources, communities, decision role (required)
• battle-cards-output.md — competitor channels, positioning gaps
• market-size-output.md — SOM and customer count

If customer-archetype-output.md is missing, tell the user to run /customer-archetype first — a GTM plan without a defined customer is guesswork.

Frameworks

• Traction (Weinberg & Mares) — Bullseye framework. List all 19 traction channels, rank them for this specific business, run cheap experiments on the top 3. Most founders default to the channel they personally use, not the one their customer uses.
• $100M Leads (Hormozi) — lead generation mechanics. The four core ways to get customers: warm outreach, cold outreach, content, paid ads. Each has a free version and a paid version.
• Predictable Revenue (Ross & Tyler) — outbound sales methodology. Cold outbound only works with extreme specificity on the target. The archetype output provides that specificity.