Oneliner

Obsessive focus on the one-sentence value proposition that actually converts. Not a brainstorm of 20 options — a disciplined process that produces one sentence, tested against explicit criteria, with the reasoning visible.

Input Dependencies

Read from ./founder-outputs/ before proceeding:

• startup-canvas-output.md — UVP, problems, solution (required)
• customer-archetype-output.md — customer language, pain description
• pressure-test-output.md — JTBD framing, demand evidence
• battle-cards-output.md — positioning statement, competitive differentiation

If startup-canvas-output.md is missing, tell the user to run /startup-canvas first.

Frameworks

• Obviously Awesome (Dunford) — positioning defines the frame. The one-liner must place the product in a market category the customer recognizes, against alternatives they know about.
• $100M Offers (Hormozi) — the value equation: Dream Outcome × Perceived Likelihood of Achievement ÷ (Time Delay × Effort & Sacrifice). A great one-liner maximizes the numerator and minimizes the denominator.