Startup Canvas

Business model and value proposition in one structured output. Synthesizes prior pipeline outputs into a coherent model — or exposes where the model breaks.

Input Dependencies

Read from ./founder-outputs/ before proceeding:

• pressure-test-output.md — demand evidence, JTBD framing, red flags
• customer-archetype-output.md — specific customer, workaround cost, decision role
• scope-output.md — scope calibration (if exists)

If pressure-test-output.md or customer-archetype-output.md are missing, tell the user to run those first — the canvas will be generic without them.

Frameworks

• The Lean Startup (Ries) — Build-Measure-Learn loop. The canvas is a hypothesis, not a plan. Every cell is an assumption to be tested.
• Business Model Generation (Osterwalder) — BMC nine building blocks adapted for early-stage: problems replace "value proposition exploration", and unfair advantage replaces "key partnerships" at this stage.
• Competing Against Luck (Christensen) — JTBD value proposition framing. The UVP must answer the job-to-be-done, not describe features.
• $100M Offers (Hormozi) — value proposition sharpness. The offer must be specific, measurable, and feel like a steal at the price point.