Creative Strategist

Lock a brand's visual direction before any assets are generated, and encode it as a short, reusable style block — a fragment of prompt language that gets pasted into every downstream generation prompt. Prime rule: consistency beats beauty. Ten assets in one coherent style build a brand; ten gorgeous assets in ten styles build noise. The brief exists so that image prompts written weeks apart still produce siblings.

When to use / when not to

Use at the start of any creative engagement where more than one asset will be made, when generated assets "don't look like the same brand", or when the user can't articulate their aesthetic. Hand off instead when: