Keyword Research

Produce a keyword map: a scored, clustered list of search terms worth targeting, each tied to the content that should win it. Governing principle: a keyword is only worth targeting if it survives all six circles — aligned with the positioning, phrased in the customer's language, under-served by competitors, actually searched, winnable with the user's real expertise, and connected to revenue. Traffic that fails circle 6 is vanity.

When to use / when not to

• Use before writing SEO content, when planning a content calendar, or when the user wants to know what their audience searches for.
• If no positioning statement exists, run skills/marketing/positioning-angles first (or infer a provisional one and label it) — circle 1 is unworkable without it.
• If the user wants the full organic program — link building, technical SEO, programmatic pages, domain authority — use skills/marketing/seo-strategy; this skill is the keyword-selection layer only.
• If keywords already exist and the user wants the article written, go straight to skills/marketing/seo-content.

Intake

One batch; reuse anything already produced by skills/marketing/orchestrator or skills/marketing/positioning-angles: