keyword-research
Keyword Research Skill
Overview
Keyword Research identifies what your audience searches for. This skill teaches the 6 Circles Method to find keywords aligned with your positioning.
Keywords: keyword research, SEO keywords, search volume, keyword strategy, content planning, search intent, keyword analysis
Core Methodology
The 6 Circles Method finds keywords at the intersection of:
- Aligned with your positioning — Keywords that match your angle
- Your customer's language — How they actually search
- Avoiding competitor blind spots — Keywords competitors ignore
- Good search volume — People actually search for these
- You can write about — You have expertise or perspective
- Drive business results — Keywords that convert
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