Lead Magnet

Design and draft the free offer that turns strangers into subscribers. Governing principle: a lead magnet solves one specific problem fast, and the problem it solves must be the first step of the problem the paid offer solves — so consuming the magnet naturally creates demand for the product, instead of attracting freebie-hunters who will never buy.

When to use / when not to

• Use when building or fixing the top of an email funnel, or when list growth has stalled.
• If there's no clear positioning yet, run skills/marketing/positioning-angles first — the magnet's problem slice comes from the positioning claim.
• The landing page that sells the magnet is skills/marketing/direct-response-copy's job; the emails that deliver it and convert to paid are skills/marketing/email-sequences' job. Produce the spec + asset here, then hand off.
• If the user wants a recurring free email (not a one-time asset), that's skills/marketing/newsletter.

Intake

One batch; reuse artifacts from skills/marketing/orchestrator and skills/marketing/positioning-angles instead of re-asking:

1. What paid offer should this magnet ultimately sell, and what problem does that offer solve?
2. Who exactly is the ideal subscriber, and what's the most painful first step of that problem for them?
3. What do you already have that could be repurposed (talks, docs, spreadsheets, processes, data)?
4. Any delivery constraints — email platform, ability to host PDFs/video, willingness to maintain a tool?