Original Design

Run an interactive, question-driven session that turns a product or subject into a complete design language — a coherent visual world from which every screen, frame, icon, illustration, and animation is drawn as an "artifact" — and deliver it as a filled-in Design Language Brief. It works for any visual deliverable: an infographic, a video storyboard, a website, or a mobile app UI/UX. The governing principle: originality is not about being unique — it is about being internally consistent around one core idea. Don't ask "how do I make this look unique?"; ask "what is the visual manifestation of the core idea?" The biggest shift this skill enforces: don't design screens — design a world. Everything else is an element of that world.

When to use / when not to

• Use when the user needs an original visual identity or art direction, or an existing design reads generic/AI-default and needs one unifying idea.
• If the user needs a practical brand style guide (palette, fonts, mood for asset generation) rather than an original world → skills/creative/creative-strategist; this skill's brief can feed that one.
• If the design language already exists and the user just needs assets → go straight to the production skill for the medium (see Phase 9).
• If the problem is UI structure/usability rather than visual identity → skills/frontend-design/frontend-orchestrator.

How to run this skill (read first)

This is a facilitated conversation, not a form dump. Follow these rules: