positioning-angles
Positioning Angles Skill
Overview
Positioning is not about being better. It's about being different in a way that matters to your audience. One angle will outperform others 3-10x. Test, don't guess.
Keywords: positioning, differentiation, market positioning, unique value proposition, competitive advantage, messaging strategy, brand positioning
The 4-Step Positioning Process
Step 1: Match Your Market Stage
Your positioning approach must match where your market is. Using the wrong approach wastes your message.
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