consulting-market-competition-analysis
Market and Competition Analysis
Use $ARGUMENTS as initial context.
When to use this skill
- Market entry or expansion decisions.
- Competitive positioning or response planning.
- Product or GTM strategy requiring market evidence.
- Cases where market assumptions must be made explicit and testable.
Required inputs
- Market definition and geographic scope.
- Decision to support and required depth.
- Available internal/external data and timeline.
Workflow
- Define market boundary, customer segments, and time horizon.
- Triangulate TAM/SAM/SOM using top-down and bottom-up methods.
- Build competitor set including substitutes and adjacent threats.
More from santos-sanz/lifeskills
pyramid-principle-structured-communication
Structure high-stakes communication with the Pyramid Principle. Use when preparing executive summaries, recommendations, decision memos, or storyline-driven updates that need a clear answer-first flow and defensible support.
52persuasion-cialdini-influence-design
Design ethical persuasion using Cialdini principles with evidence-backed claims. Use when crafting high-impact messages, proposals, or campaigns that require principle-to-proof traceability and channel-specific execution.
52consulting-issue-tree-mece
Build MECE issue trees for complex business problems. Use when you need rigorous problem decomposition, branch prioritization, and a decision-ready analysis backlog.
49negotiation-voss-tactical-empathy
Prepare and run negotiations using tactical empathy and structured trade design. Use when handling high-stakes salary, vendor, contract, or scope discussions that require strategy-script separation, BATNA/ZOPA framing, and concession guardrails.
31high-agency
Apply George Mack's High Agency approach to founder and leadership execution. Use when ambiguity, blockers, stalled execution, impossible constraints, or cross-functional deadlock require ownership and rapid action.
20consulting-hypothesis-driven-80-20
Build hypothesis-driven workplans with explicit 80/20 prioritization. Use when rapid decision-making requires testing assumptions, ranking opportunities, and focusing on highest-leverage analyses.
19