Cialdini Influence Design

Use $ARGUMENTS as initial context.

When to use this skill

• Persuasive emails, pitches, proposals, and campaign messaging.
• Internal influence communications requiring buy-in.
• GTM or marketing copy that needs credible proof structures.
• Situations where persuasion must remain ethical and non-manipulative.

When not to use this skill

• Do not use it to pressure people into decisions they cannot reasonably understand or reverse.
• Do not use it for factual research, market sizing, or a decision memo whose primary need is analysis rather than influence design.

Required inputs

• Objective, audience, and desired action.
• Available proof points and constraints.
• Channel, tone, and execution timeline.
• Audience vulnerability, consent, disclosure, and legal/compliance constraints.