Cialdini Influence Design

Use $ARGUMENTS as initial context.

When to use this skill

• Persuasive emails, pitches, proposals, and campaign messaging.
• Internal influence communications requiring buy-in.
• GTM or marketing copy that needs credible proof structures.
• Situations where persuasion must remain ethical and non-manipulative.

Required inputs

• Objective, audience, and desired action.
• Available proof points and constraints.
• Channel, tone, and execution timeline.

Workflow

1. Define target behavior and decision context.
2. Identify barriers, motivators, and decision criteria.
3. Select 2-3 Cialdini principles that best match context.