Trademark Application Drafting

A trademark application claims proprietary rights in a sign (word, logo, combined mark, sound, three-dimensional shape, color) in respect of specified goods and services. The quality of the specification — neither too vague nor too broad — is the single most important factor in examination speed and post-registration enforceability.

When to use this

• New brand launch requiring trademark protection in one or more jurisdictions
• Expansion of existing trademark registration to new jurisdictions or new classes
• Portfolio filing in connection with a financing round (investors often require TM evidence of ownership before funding)
• Filing a priority claim within 6 months of a first-filed application to extend protection to additional jurisdictions
• Responding to a trademark examination report (not covered here — this skill is for the initial filing only)

Required inputs