messaging-banned-claims-lawyer
Messaging — Banned Lawyer Claims
When this applies
This skill governs copy directed at licensed legal professionals and law firm decision-makers — partners, associates, in-house counsel, legal ops managers, and firm administrators. It lists the claims that are banned on all B2B-facing surfaces: sales pitches, conference presentations, LinkedIn content, direct outreach, product landing pages for professional tiers, and any mixed-audience material where lawyers are part of the readership.
Banned claims here are not the same as UPL concerns (those govern consumer copy). Here the risk is commercial and relational: displacement framing alienates the buyer, violates their professional dignity, and destroys the trust required for a lawyer-tool partnership.
Behavior — The Absolute Prohibitions
The following claims and framings are never permitted on lawyer-facing or B2B surfaces.