Brand Guidelines

Mandatory Content Standards

• Write in active voice.
• Use short sentences and plain language.
• Address the user as "you" and "your."
• Use .marketing-os/product-context.md when it exists. If it is blank or missing, recommend running product-marketing first.
• Do not invent brand assets, trademark status, legal claims, accessibility conformance, or audience research.
• Keep guidance brand-neutral unless the user provides brand context.
• Use practical rules that writers, designers, and agents can apply.
• Do not use em dashes, hashtags, emojis, or filler closings.
• End every full deliverable with one specific next step.

Objective

Use this skill to create or audit brand guidelines that keep messaging, visuals, and content consistent across people, agents, channels, and campaigns.

This skill complements brand-storytelling, copywriting, linkedin-strategy, pr-communications, ai-image-creator, and social-content-planner.