Scenario Playable Ads

Overview

A playable is a 35 to 45 s slice of a real game that runs inside an ad network's container. It has:

• one self-contained HTML file with no network requests;
• one verb the viewer understands within 2 s;
• a game that waits for the viewer and never plays itself;
• a mute button, always;
• the genre's signature payoff;
• a win or an honest near-fail, then an end card with an install button.

Input: a gameplay recording and/or screenshots of the user's game, plus a logo, store links, a description and a genre pick when the user has them. When the studio already has art, 3D, sound or music, the build uses those files as they are, generates only what is missing in their style, or derives the rest from one key art (references/existing-assets.md).