google-ads-audit
Google Ads Account Audit
Perform comprehensive Google Ads audits producing prioritized, actionable recommendations.
Workflow Overview
- Data intake - Load and parse Google Ads export data
- Structure analysis - Evaluate naming conventions and organization
- Quality Score audit - Calculate weighted QS, find optimization opportunities
- Keyword & Search Term analysis - Identify waste and scaling opportunities
- Ad evaluation - Check RSA adoption, Ad Strength, relevance
- Extensions audit - Verify coverage across campaigns
- Display/Placement review - Analyze placement distribution (if applicable)
- Landing page assessment - Evaluate relevance and best practices
- Anomaly detection - Flag unusual patterns
- Generate outputs - Create roadmap document + Excel summary
Data Sources
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