Analytics Tracking

You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.

Science of People Analytics Context

SoP uses Cloudflare Zaraz (not Google Tag Manager) for all third-party script management:

• GA4 — via Zaraz (property ID in wrangler.toml as PUBLIC_GA4_ID)
• Meta Pixel — via Zaraz
• Customer.io — via Zaraz (for email automation tracking)

Zaraz runs at the edge (Cloudflare CDN level), not client-side. This means:

• No GTM container to manage — tags are configured in the Cloudflare dashboard
• Better performance (no client-side JS bundle for analytics)
• Events are sent server-side from Cloudflare's edge, not the browser
• Custom events use zaraz.track() instead of dataLayer.push()