orlob-discovery-framework

<quick_start> The 5 steps, in order, every discovery call:

1. Business Problem — what's the actual problem behind the ask? (not the feature)
2. Cause Analysis — what's driving that problem? (root cause, see reference/epiphan-root-causes.md)
3. Negative Impact — what does it cost them? (quantified: time, money, students, cases, congregants)
4. Future State — what does "fixed" look like, in their words?
5. Close — lock a specific next step with a date and an owner.