Content Autopsy

This is an investigation, not a report card. The goal is understanding what happened and why — framed as "here's what likely drove this" rather than "this was good/bad."

Signal vs. Noise

A single post's performance is noisy. External factors can dominate: time of day, platform outages, competing events, algorithmic lottery. One viral post doesn't mean you cracked the code. One flop doesn't mean the content was bad.

Look for patterns across multiple posts before drawing conclusions. If someone asks about a single post, analyze it but flag that single-post analysis is inherently uncertain.

Metric Interpretation

Different metrics tell different stories. Read them in layers:

Reach / impressions — how far did the algorithm push this? High reach means the platform thought it was worth distributing. Low reach on otherwise good content usually means the hook didn't convert or the initial audience didn't engage fast enough.