Social Media Posting

This skill enables an AI agent to create and manage social media content across major platforms — Twitter/X, LinkedIn, Instagram, and Facebook. The agent adapts messaging to each platform's unique format constraints, audience expectations, and algorithmic preferences. It handles copy writing, hashtag strategy, scheduling, and content calendar creation to maintain a consistent and engaging social media presence.

Workflow

1. Define the campaign objective and audience. Clarify the goal for the social content: brand awareness, engagement, lead generation, event promotion, or product launch. Identify the target audience segment and which platforms they are most active on. A B2B product launch prioritizes LinkedIn and Twitter/X, while a D2C brand focuses on Instagram and Facebook.

2. Draft platform-adapted copy. Write distinct versions of each message tailored to platform constraints and norms. Twitter/X posts use concise hooks within 280 characters with 1–3 hashtags. LinkedIn posts can run 1,300+ characters with paragraph breaks, professional tone, and no more than 3–5 hashtags. Instagram captions support up to 2,200 characters and rely heavily on hashtags (up to 30) and emoji for discoverability. Facebook posts perform best at 40–80 words with a direct question or call-to-action.

3. Craft engagement hooks and CTAs. Open every post with an attention-grabbing first line — a surprising statistic, a bold claim, or a direct question. The first line is the only part visible before "see more" on most platforms. End with a clear call-to-action: comment, share, click link, or tag someone. Use line breaks and whitespace to improve readability on mobile.

4. Build a hashtag and mention strategy. Research trending and niche hashtags relevant to the content topic. On Twitter/X, use 1–3 targeted hashtags inline. On LinkedIn, place 3–5 hashtags at the end of the post. On Instagram, use a mix of high-volume (>500K posts), medium (50K–500K), and niche (<50K) hashtags for maximum reach. Tag relevant accounts, partners, or influencers to extend organic visibility.

5. Schedule posts at optimal times. Use platform engagement data to determine the best posting windows. General benchmarks: Twitter/X peaks at 8–10 AM and 12–1 PM weekdays; LinkedIn performs best Tuesday–Thursday 7–9 AM; Instagram engagement peaks Wednesday and Friday 11 AM–1 PM; Facebook sees highest reach Tuesday–Friday 9 AM–12 PM. Adjust for the target audience's timezone and test alternative windows quarterly.

6. Create a weekly content calendar. Plan 5–7 days of posts in advance, balancing content types: educational (40%), engaging/entertaining (30%), promotional (20%), and community/UGC (10%). Assign each post a platform, publish time, copy, media asset requirements, and campaign tag for tracking.

Usage