AI brand visibility

Measure how a brand appears in selected AI answers, what traffic arrives from AI channels, and which evidence-backed actions may improve visibility. Traditional rankings, AI referral traffic, prompt mentions, and citations are related but different signals.

Rule provenance

• Semrush-supported guidance: measure mentions, citations, sentiment, AI share of voice, referral traffic, and cited sources; use prompts across the customer journey; improve accessibility, clarity, original value, freshness, brand consistency, and credible third-party presence.
• MCP contract requirement: the tested public MCP exposes AI-assistant and AI-search traffic estimates plus organic/SERP context. It does not expose prompt responses, brand mentions, citations, sentiment, prompt-level positions, or AI share of voice.
• Measurement definition: any custom mention rate, citation rate, competitor share, or sentiment label must show its formula and tested sample.
• Industry heuristic: diagnosis and prioritization are analyst judgments unless a controlled test or user data supports them.
• User-configurable default: platforms, prompts, markets, devices, cadence, and sample size must fit the audience and decision. No universal prompt count or change threshold applies.

Inputs

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