Schema markup

Audit what a page actually declares, decide which entities belong there, and produce validated JSON-LD only from verified facts. Never promise rankings, rich results, CTR gains, or AI citations.

Rule provenance

Interpret material rules using these labels:

• Semrush-supported guidance: Methodology stated in a cited Semrush article. Preserve its scenario and caveats.
• Current platform requirement: A current Google Search Central or Schema.org requirement. This overrides stale editorial examples.
• Industry implementation heuristic: A defensible implementation practice, not a search-engine requirement or guaranteed outcome.
• Configurable default: A workflow or output choice that can change with the user's system and needs.

Keep the evidence source separate from the rule classification. Semrush MCP data, rendered-page evidence, validator output, user-provided facts, and model judgment must remain distinguishable in every result.

Non-negotiable guardrails