SERP analysis

Analyse the current Google results for one keyword and produce an evidence-labeled content decision. Answer three questions:

1. What content format wins for this keyword (guide, listicle, tool, product page)?
2. What SERP features will absorb clicks no matter where you rank?
3. What can you do that the top 10 do not?

Treat format concentration as evidence about search intent, not a guarantee that one format will rank.

Rule provenance

Interpret material rules using these labels:

• Semrush-supported guidance: Methodology stated in a cited Semrush article. Preserve its scenario and caveats.
• MCP contract requirement: A behavior or limitation verified in the current official Semrush MCP discovery and report schemas.
• Industry heuristic: A defensible analyst practice, not a Semrush metric or search-engine requirement.
• Configurable default: A workflow or output choice the user can change.