AI-search gaps → social campaign

Use SE Ranking's AI Search data to see which prompts and narratives a brand owns, which competitors own, and which are wide open — then build social content in Planable that stakes a claim in the missing narratives, and instrument it so impact is measurable.

Scope note (read this). SE Ranking's AI Search MCP tools expose brand presence, link presence, share of voice, and the prompts behind them. They do not expose sentiment scoring. Do not report or imply sentiment from these tools. Social content is one lever on AI visibility — LLM citation is also driven by website content and authority, which is outside what these two MCPs publish.

Prerequisites

• SE Ranking MCP connected (AI Search Data API; optionally a project for the AI Result Tracker, which enables ongoing prompt tracking).
• Planable MCP connected, with the destination workspace and pages.
• The user provides: target domain + brand name, country (default us), competitor domains + brand names (up to 10), and optionally which engines to focus on (default: all of ai-overview, ai-mode, chatgpt, perplexity, gemini).

Connector health check

Before doing anything else, verify both MCPs are reachable: