Example output: examples/seo-local-sweetgreen-com-20260514/LOCAL-SEO-REPORT.md

Local SEO

Score a local business's website against the signals that drive local-pack and "near me" visibility — GBP integration on the page, NAP consistency, on-page local intent, citation footprint on Tier-1 directories, review-platform presence, and local-pack rank for the business's primary keywords. Deliverable is one prioritised fix list, anchored in observable signals.

Adapted from AgriciDaniel/claude-seo's seo-local skill (MIT). Concept and dimension structure mirror the upstream; backend rewired to SE Ranking + Firecrawl + Google APIs. DataForSEO Maps geo-grid and Business Listings checks from the upstream are dropped (no equivalent backend) — see "Limitations" in the deliverable.

Prerequisites

• SE Ranking MCP server connected (used for local-pack rank, on-page audit data, domain context).
• Claude's WebFetch tool available (used for sense-check fallback when Firecrawl is unavailable).
• User provides: (a) a target domain or homepage URL, (b) at least one primary local keyword (e.g. "dentist Brooklyn", "plumber near me"), (c) target country and ideally city/region for local-pack scoping. Optional: GBP listing URL, Yelp/Trustpilot URLs for review scraping.

Process