Example output: examples/seo-sxo-bigin-com-20260514/SXO-REPORT.md

SEO SXO — Search Experience Optimization

Diagnose why a "well-optimized" page doesn't rank. Reads the actual SERP for the target keyword, infers the page type Google is rewarding, scores the candidate page against that pattern from multiple persona perspectives, and recommends the page format that would win the SERP.

Acknowledgements: SXO-as-a-skill framework originated in claude-seo by AgriciDaniel (with the original concept credited to Florian Schmitz, Pro Hub Challenge). MIT-licensed both directions; this implementation is independent but the framing is theirs.

Prerequisites

• SE Ranking MCP server connected.
• Claude's WebFetch tool available.
• User provides: (a) target page URL, (b) target keyword the page is meant to rank for, optionally (c) target country (default us).

Process

1. Validate inputs. Both URL and keyword are required. If keyword missing, ask the user — don't infer.