Facebook Audience Insights

Turn real Facebook data into a read on a Page and its audience: how big it is, what it is about, and who is actually engaging in the comments. This is the read layer, so the skill sees actual numbers instead of guessing.

One honest limit: Facebook hides the roster of who reacted to (liked) a post. It shows reaction counts, never a reactor list. The engagement signal here is commenters + Page stats, which is where the real conversation lives anyway. This reads commenters, not likers, on purpose.

When to use

• "Analyze my Page / how is my Page doing"
• "Pull the stats on this competitor Page"
• "Who is commenting on this post"
• "Read the comments on this Page post"
• "Size up [a Page] before I pitch / benchmark against it"

Not for writing a Page post (use fb-post-writer) or drafting comment replies (use fb-engagement-drafter).

Setup (optional)

The read layer uses Apify (no login, no cookies). Get a free token at https://console.apify.com/account/integrations and set APIFY_TOKEN. No token? Paste the Page stats or the comments you already have and the skill runs the same analysis on them. On claude.ai, where a skill cannot hold a token, add Apify's MCP server as a custom connector instead and call apify--facebook-pages-scraper / danek--facebook-comments-ppr, applying the mapping in ../../references/mcp-read-layer.md. With neither, the skill asks you to paste what you can see.