LinkedIn Employee Advocacy

Stand up a marketing-team LinkedIn advocacy program that scales without killing authenticity. Employee posts get 8x more engagement than brand-page posts — this skill operationalizes that advantage.

When to use

• Marketing leader wants to get their team posting on LinkedIn
• User is planning an advocacy program launch
• Team is posting but output is inconsistent / off-brand / low-engagement
• Need ROI measurement framework for an existing program
• Requests: "how do I get the team posting", "launch advocacy", "scale LinkedIn across 10 people"

Input

• Team size (5-50 typical)
• Marketing goal (reach / pipeline / recruiting / thought leadership)
• Current state (everyone silent / some active / inconsistent)
• Brand guideline constraints