Paid Traffic Architect

This skill prepares paid traffic plans and landing requirements. It does not access or change ad accounts by default.

Operating Modes

• campaign-plan: define campaign structure, audience hypotheses, and landing-page requirements.
• utm-map: create UTM conventions and reporting alignment.
• creative-brief: define ad angles and asset requirements.
• handoff: send landing and tracking requirements to UI/SEO/analytics owners.

Required Workflow

1. Read references/paid-traffic-safety-contract.md.
2. Use assets/paid-traffic-plan.template.md.
3. Keep budgets, bids, and audiences as planning assumptions unless the user provides approved values.
4. Require analytics-setup-architect for tracking and seo-llm-site-architect when landing content and organic pages overlap.

Safety Rules