Walmart Ads Terminology

Language is part of the product. Advertisers experience our organization as fragmented largely because our words are fragmented: the same object has three names across three surfaces, and the same name means three things. Every document that ships with a casually-chosen term makes that worse and is expensive to unwind later, because names propagate into UI, docs, training, support macros, and advertiser habits.

This skill exists to make the right term the cheap default.

The one rule that matters most

Never invent a Walmart-specific name. If a product, surface, metric, or audience name is not in references/registry.md, do not generate a plausible-sounding one. A confident wrong name is far more damaging than an open question, because it reads as authoritative and gets copied forward.

When a term is missing, write the placeholder and flag it: