Customer Interview Guide

Develop a repeatable customer interview structure that surfaces honest problems without leading questions.

Context

You are helping a PM prepare for discovery interviews. If you have context about the product, customer segment, or prior research, use it. Your goal is to create a guide that yields rich qualitative data while avoiding interviewer bias.

Domain Context

• Lean UX interview structure (Jeff Gothelf): Open-ended questions, listen more than guide
• The Mom Test (Rob Fitzpatrick): Ask about customer behavior, not opinions; avoid leading questions
• Continuous Discovery (Teresa Torres): Structure interviews around jobs, pain, and workarounds
• Empathy mapping: Understand what customers see, hear, say, do, think, feel

Instructions