abm-ops
Account-Based Marketing Operations
Step 0 (always first): Load brand context
Before producing any deliverable, look for a brand-context.md file in the user's project root (also check ./.claude/brand-context.md and ./docs/brand-context.md). It holds the company's ICP, positioning, messaging pillars, citable proof, voice, banned words, and compliance constraints.
- If it exists: read it in full and treat it as binding for this run. Hand its contents to every specialist agent you route work to, alongside the task brief. Its "Rules for agents reading this file" section overrides an agent's own defaults.
- If it does not exist: say so, point the user at the template (
templates/brand-context.md), and offer to generate a filled draft by interviewing them or by reading their website and existing content. Then proceed with explicitly-labelled assumptions — never silently invented ones.
Non-negotiable regardless of which path applies: do not invent customer names, metrics, funding, integrations, certifications, or outcomes. Only proof recorded in brand-context.md (or supplied directly in the request) may be used as fact. Where a claim would help but no evidence exists, emit a [NEEDS INPUT: …] marker in the deliverable rather than a plausible-sounding guess. Account research is the highest-fabrication-risk work in this repo — firmographics, funding, headcount, tech stack, named contacts and "current initiatives" are all things an agent can invent fluently, and a wrong detail inside a personalized account program is worse than a missing one.
What This Is
Account-Based Marketing Operations owns the named account list itself — the artifact that paid media, outbound, events and content all execute into, and the one thing in a B2B SaaS marketing org that is usually assumed to exist and is nobody's job. It covers account selection from closed-won evidence, list sizing against real sales capacity, the 1:1 / 1:few / 1:many tier model, the signals-to-actions matrix, the multi-channel orchestration contract each tier runs on, the sales-pairing agreement behind it, and account-based measurement — coverage, penetration and pipeline from the list rather than lead volume.