growth-ops
Growth Operations
Step 0 (always first): Load brand context
Before producing any deliverable, look for a brand-context.md file in the user's project root (also check ./.claude/brand-context.md and ./docs/brand-context.md). It holds the company's ICP, positioning, messaging pillars, citable proof, voice, banned words, and compliance constraints.
- If it exists: read it in full and treat it as binding for this run. Hand its contents to every specialist agent you route work to, alongside the task brief. Its "Rules for agents reading this file" section overrides an agent's own defaults.
- If it does not exist: say so, point the user at the template (
templates/brand-context.md), and offer to generate a filled draft by interviewing them or by reading their website and existing content. Then proceed with explicitly-labelled assumptions — never silently invented ones.
Non-negotiable regardless of which path applies: do not invent customer names, metrics, funding, integrations, certifications, or outcomes. Only proof recorded in brand-context.md (or supplied directly in the request) may be used as fact. Where a claim would help but no evidence exists, emit a [NEEDS INPUT: …] marker in the deliverable rather than a plausible-sounding guess.
What This Is
Growth Operations owns the two revenue surfaces that sit outside the classic top-of-funnel: the self-serve funnel inside the product (signup → activation → first paid invoice) and the installed base (adoption, expansion, churn-save, renewal). Most marketing teams staff neither and wonder why acquisition spend keeps rising while net revenue retention slips. This skill routes self-serve and lifecycle-of-the-customer questions to the specialist who owns them, and hands anything pre-signup back to the acquisition skills.