Build Sales Pipeline

Model buyer progress, not seller activity alone.

Establish the motion

1. Read .business/context.md, positioning, offer, pricing, metrics, and recent win-loss evidence.
2. Define the selling motion, buyer roles, typical deal, cycle, capacity, and revenue objective.
3. Identify the best-fit customer and disqualifying conditions.
4. Reconcile what counts as a lead, opportunity, qualified deal, closed win, and churned customer.

Design the pipeline

For each stage define: