Design Offer

Create an offer that is desirable, credible, understandable, and deliverable.

Establish the design brief

1. Read .business/context.md, customer evidence, positioning, economics, and delivery constraints.
2. Define the target customer, urgent situation, desired outcome, and current alternative.
3. State what the offer must accomplish for the business and what it must not include.
4. Identify proof, capacity, compliance, and dependency constraints.

Shape the offer

Specify: