Position Business

Make the business easier for the right customer to recognize and choose.

Establish evidence

1. Read .business/context.md, relevant customer evidence, offers, sales outcomes, and competitor material.
2. Identify the customer and buying situation where the business wins most credibly.
3. List actual alternatives customers use, including internal workarounds and doing nothing.
4. Identify capabilities or operating choices that differ from those alternatives.
5. Translate differences into customer value and required proof.

Do not begin with a slogan. Do not claim uniqueness without evidence.

Build the position

Define: