Set Pricing

Create a testable pricing decision, not a falsely precise answer.

Establish the decision

1. Read .business/context.md, metrics, customer evidence, offer, sales data, costs, and current pricing.
2. Define the objective: adoption, margin, expansion, simplicity, positioning, cash, or another explicit tradeoff.
3. Identify customer segments, buying units, value drivers, alternatives, and decision process.
4. Normalize currency, billing period, discounts, refunds, taxes, fees, and cost basis.

Build hypotheses

Evaluate: