Community Discovery

When to Use

• Founder wants to find online communities where their target customers are active
• Founder wants to identify channels for organic promotion and community-led growth
• Founder wants to build relationships in relevant communities before launching
• Founder wants to find beta testers, early adopters, or design partners
• Founder wants distribution beyond paid ads and cold outreach

Context Required

• Target customer profile (role, industry, interests, seniority)
• Product category and the problem it solves
• What the founder wants from communities (feedback, users, partnerships, awareness)
• Founder's bandwidth for community engagement (lurk and post vs. become a regular)

Workflow