competitor-monitoring
Competitor Monitoring
When to Use
- Founder wants to know when competitors change pricing, ship features, or raise funding
- Founder wants a recurring "what changed this week" scan of competitor activity
- Founder wants to detect strategic shifts from competitor job postings, blog posts, or product updates
- Founder wants to stay informed without manually checking 10 websites daily
This is the recurring sibling of competitive-analysis (one-time deep dive). Use this skill for ongoing monitoring, not initial research.
Context Required
- List of 3-7 competitors to track (names, websites, product URLs)
- What the founder cares about most (pricing, features, positioning, hiring, funding, content)
- Monitoring frequency (weekly recommended for early-stage, biweekly for established markets)
- The founder's own positioning (to flag threats and opportunities)
Workflow
More from shawnpang/startup-founder-skills
terms-of-service
When the user needs to draft, review, or update terms of service for their SaaS product or web application.
63pitch-deck
When the user wants to create, review, or restructure a fundraising pitch deck for seed or Series A. Also activates when the user mentions "deck", "pitch", "investor presentation", or "slide structure".
54competitive-analysis
When the user needs to evaluate competitors, understand the competitive landscape, or position their product against alternatives.
52review-mining
When the user wants to research customer pain points, complaints, or sentiment using review platforms like Trustpilot, G2, Capterra, or app stores. Also use when the user mentions "what are users saying", "competitor reviews", "pain points", or "voice of customer research".
52prd-writing
When the user needs to define a product feature, write a product requirements document, or translate an idea into a structured spec.
48landing-page
When the user needs to create, critique, or optimize a landing page for conversion -- including headline rewrites, CTA placement, layout restructuring, or full page copy drafts.
46