Competitor Monitoring

When to Use

• Founder wants to know when competitors change pricing, ship features, or raise funding
• Founder wants a recurring "what changed this week" scan of competitor activity
• Founder wants to detect strategic shifts from competitor job postings, blog posts, or product updates
• Founder wants to stay informed without manually checking 10 websites daily

This is the recurring sibling of competitive-analysis (one-time deep dive). Use this skill for ongoing monitoring, not initial research.

Context Required

• List of 3-7 competitors to track (names, websites, product URLs)
• What the founder cares about most (pricing, features, positioning, hiring, funding, content)
• Monitoring frequency (weekly recommended for early-stage, biweekly for established markets)
• The founder's own positioning (to flag threats and opportunities)

Workflow