Content Strategy

When to Use

• Building a content program from scratch for a startup.
• Deciding what content types to invest in first.
• Identifying content pillars and topic clusters.
• Planning an editorial calendar for the next 30/60/90 days.
• Evaluating whether existing content is working and what gaps exist.
• Choosing between searchable (SEO) and shareable (social) content investments.

Context Required

• From startup-context: product description, ICP, value proposition, competitive positioning, stage, existing traction, team capacity.
• From the user: current content assets (if any), distribution channels in use, business goals for content (traffic, leads, brand awareness, thought leadership), team capacity (who writes, how often), target topics or keywords of interest, customer research available (sales calls, surveys, support tickets).