earned-media-outreach
Earned Media Outreach
When to Use
- Founder wants to get featured on podcasts as a guest
- Founder wants press coverage from journalists and tech publications
- Founder wants to build relationships with media for ongoing exposure
- Founder wants to identify which podcasts and publications reach their target audience
- Founder wants to write pitch emails that actually get responses
Context Required
- Founder's story and what makes it interesting (not just what the product does)
- Target audience — who are you trying to reach through media? (customers, investors, talent)
- Topics the founder can speak on with genuine authority
- Previous media experience (if any)
- Upcoming newsworthy events (launch, funding round, milestone, contrarian take)
Workflow
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52prd-writing
When the user needs to define a product feature, write a product requirements document, or translate an idea into a structured spec.
48landing-page
When the user needs to create, critique, or optimize a landing page for conversion -- including headline rewrites, CTA placement, layout restructuring, or full page copy drafts.
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