Launch Strategy

When to Use

• Planning a launch for a new product, course, program, or major feature.
• Designing a pre-launch content sequence to build anticipation and desire.
• Structuring a launch funnel with cart open/close mechanics.
• Preparing a JV/affiliate launch with partner recruitment.
• Building an evergreen launch funnel for ongoing automated sales.
• Deciding between seed launch, internal launch, JV launch, or evergreen launch.
• Applying the Product Launch Formula or similar sequenced launch methodology.

Context Required

• From startup-context: product description, target audience, value proposition, existing audience size, email list size and engagement, brand voice.
• From the user: what is being launched and the core transformation it provides, launch type (seed, internal, JV, evergreen), launch timeline and cart open/close dates, pricing and offer stack (product + bonuses + guarantee), existing assets (testimonials, case studies, content), budget for ads or affiliate commissions, team capacity, and any previous launch experience.