Lead Scoring

When to Use

Activate when a founder needs to evaluate inbound prospects against ICP criteria, build a systematic qualification workflow, score and route leads, establish MQL/SQL definitions, or design pipeline stages. Also use when the user says "which leads should I focus on," "how do I qualify inbound leads," "define my ICP," "set up lead scoring," or "how do I route leads to the right person."

Context Required

From startup-context or the user:

• ICP definition — Who is the ideal customer (company size, industry, stage, geography, use case)
• Lead sources — Where inbound leads come from (website, events, content, referrals)
• CRM and tooling — Current stack for managing leads and deals
• Current customers — Who are the best existing customers and why
• Pipeline data — Existing deals, active customers, prior contacts
• Sales capacity — Who handles leads and what is their bandwidth

Work with whatever the user provides. If they have a clear problem area, start there. Do not block on missing inputs.