Review Mining

When to Use

• Founder wants to understand real user pain points for a market or competitor product
• Founder wants voice-of-customer language to use in copy, emails, or pitch decks
• Founder wants to validate a product idea by finding recurring complaints
• Founder wants to identify gaps competitors aren't solving
• Founder wants to build a feature comparison based on what users actually care about

Context Required

• Competitor names or product category to research
• Review platforms to mine (Trustpilot, G2, Capterra, Product Hunt, App Store, Play Store, Reddit)
• What the founder is trying to learn (pain points, switching triggers, feature gaps, use cases)
• The founder's own product positioning (to identify opportunities)

Workflow