Sales Script

When to Use

• Preparing for a discovery call, product demo, or closing meeting
• Responding to an RFP/RFI and need coverage gap analysis
• Building a competitive feature comparison matrix against rivals
• Planning or scoring a proof-of-concept (POC) engagement
• Preparing a technical demo script with stakeholder-specific talking points
• Handling objections or conducting win/loss analysis

Context Required

From startup-context or the user:

• Product/service — What you sell, who it is for, key capabilities
• Target persona — Role, seniority, typical pain points
• Deal context — Stage, deal size, stakeholders involved, known objections
• Competitive landscape — Who else they are evaluating, your differentiators
• Proof points — Metrics, case studies, customer quotes
• RFP/RFI details — If responding to a formal request, the requirement categories and priorities